Maurice Lacroix Aikon Quartz Two-Tone (First Generation Quartz Ref. AI1008 / AI1007 series)

Luxury Sports Watch / Dress Casual · Maurice Lacroix (Independent Swiss brand). Positioned as an entry-to-mid-tier luxury manufacturer known for high-quality finishing relative to price point.

Period: Modern Luxury (Neo-Vintage influence). The design is a 2016 reincarnation of the brand's 'Calypso' line from the 1990s, characterized by the six 'arms' or claws on the bezel.

Maurice Lacroix Aikon Quartz Two-Tone (First Generation Quartz Ref. AI1008 / AI1007 series)

Type

Luxury Sports Watch / Dress Casual

Brand

Maurice Lacroix (Independent Swiss brand). Positioned as an entry-to-mid-tier luxury manufacturer known for high-quality finishing relative to price point.

Movement

Swiss Quartz (likely Ronda 715 or ETA equivalent); high-accuracy battery-powered movement with a date complication and approximately 3-5 year battery life.

Dimensions

Case diameter: 40mm or 42mm; Thickness: 9mm; Lug-to-lug: 48mm; Lug width: 23mm (integrated style).

Description

The Maurice Lacroix Aikon is a masterclass in 'attainable luxury,' drawing clear inspiration from the Genta-designed integrated sports watches of the 1970s while maintaining its own 90s heritage. The six-arm bezel provides a distinct silhouette that is instantly recognizable, and the two-tone execution adds a touch of formal elegance to a ruggedly shaped case.

Key Features

Signature six-arm bezel design, integrated lug system, applied 'm' logo on both dial and strap, and the specific Roman numeral configuration at 12, 6, and 9.

Dial Description

Silver-white sunray dial with applied gold-tone Roman numerals at 12, 6, and 9. Gold-tone baton indices for other hours. Luminescent baton hands and a date window at 6 o'clock. Applied 'm' logo below 12.

Case Material

Stainless steel with PVD-coated yellow gold accents on the bezel claws. Highlights include a horizontally brushed bezel and vertically brushed lugs.

Crystal Type

Flat sapphire crystal with anti-reflective coating on the underside; appears in good condition without visible scratches.

Bezel Details

Fixed brushed stainless steel bezel featuring six polished yellow-gold PVD 'claws' (arms). This is the signature aesthetic trait of the Aikon/Calypso lineage.

Crown & Pushers

Screw-down crown with knurled texture for grip; features an embossed Maurice Lacroix logo. No pushers (non-chronograph).

Bracelet or Strap

Black leather strap with a cross-hatch/Saffiano texture. Features the signature applied silver-tone 'm' logo on the strap (half-visible) and integrated-style lug connectors.

Caseback Details

Likely a solid stainless steel screw-down caseback featuring the Maurice Lacroix crest and standard model specifications (Water Resistance, Swiss Made, Ref Number).

Movement Type

Swiss Quartz (likely Ronda 715 or ETA equivalent); high-accuracy battery-powered movement with a date complication and approximately 3-5 year battery life.

Water Resistance

100 meters (10 ATM). Generally safe for swimming and snorkeling, but the leather strap is not recommended for water use.

Origin & Provenance

Swiss Made; manufactured in Saignelégier, Switzerland. Uses an outsourced Swiss quartz caliber to maintain an accessible price point.

Age Estimate

Circa 2016-2020. This specific dial layout with Roman numerals belongs to the modern Aikon era but predates some of the more recent textured 'Clous de Paris' automatic variants.

Cultural Significance

The Aikon is often cited in the watch community as one of the best 'integrated-style' alternatives for those who admire the Audemars Piguet Royal Oak but desire a more accessible price and a unique historical lineage.

Condition Notes

Very Good condition. The brushing on the bezel remains sharp, though there are minor hairline scratches on the polished gold PVD arms. The strap shows light wear but no significant fraying.

Value Estimate

$400 - $700 USD (Secondary Market). Value is influenced by the quartz movement; automatic versions typically command $1,000+.

Care & Maintenance

Battery replacement every 3 years. Gasket pressure test every 2 years to ensure water resistance. Avoid exposing the leather strap to excessive moisture. Clean with a soft microfiber cloth.

Similar Watches

Tissot PRX (more 70s retro), Frederique Constant Highlife, Tudor Royal (similar Roman numeral/integrated look), and the Audemars Piguet Royal Oak (high-end inspiration).

Interesting Facts

The Aikon was the successor to the brand's best-selling 'Calypso' line. Initially released only in quartz, its massive success allowed Maurice Lacroix to expand into mechanical and manufacture-movement versions.

Identified on 6/21/2026
Maurice Lacroix Aikon Quartz Two-Tone (First Generation Quartz Ref. AI1008 / AI1007 series) | Watch Identifier