Generic Fashion Quartz Dress Watch (Likely Private Label or Budget Brand)
Fashion Watch / Dress Watch · Unbranded/Generic. Likely manufactured by a high-volume OEM factory in China for sale under various fashion labels or souvenir brands.
Period: Contemporary Minimalist (2010s-Present). The design reflects modern fast-fashion trends focusing on slim profiles and gold-toned finishes.
Type
Fashion Watch / Dress Watch
Brand
Unbranded/Generic. Likely manufactured by a high-volume OEM factory in China for sale under various fashion labels or souvenir brands.
Movement
Inexpensive Quartz Movement. The movement is a basic, small-diameter quartz caliber (likely a Miyota or similar mass-market Japanese movement) housed within a large black plastic spacer ring.
Dimensions
Case Diameter: 38-40mm; Thickness: 7-8mm; Lug-to-Lug: 45-47mm; Lug Width: 20mm.
Description
This is a standard mass-market fashion watch designed for aesthetic appeal rather than horological complexity. It features a gold-toned case and a minimalist internal structure where a tiny quartz movement is held in place by a large plastic spacer, allowing a small caliber to fit a modern, larger case size.
Key Features
Large black plastic movement spacer; small quartz caliber; gold-toned plating; snap-on caseback design.
Dial Description
The dial is not visible in the image as the watch is shown from the rear with the caseback removed.
Case Material
Base metal with gold-colored PVD or electroplated coating. The finish appears polished but shows signs of thinning on the lugs.
Crystal Type
Mineral glass or acrylic. Based on the tier of the movement and case, a high-end sapphire crystal is unlikely.
Bezel Details
Fixed, integrated polished bezel. High-shine gold-tone finish.
Crown & Pushers
Small, push-pull crown at 3 o'clock. Simple knurled texture for grip, likely gold-plated base metal.
Bracelet or Strap
Currently missing. The open lugs suggest it was designed for a standard leather or synthetic strap with spring bars.
Caseback Details
The caseback is removed. The image shows a snap-on caseback seat with a rubber O-ring gasket for basic moisture protection.
Movement Type
Inexpensive Quartz Movement. The movement is a basic, small-diameter quartz caliber (likely a Miyota or similar mass-market Japanese movement) housed within a large black plastic spacer ring.
Water Resistance
Minimal (3 ATM / 30 meters). Likely splash-resistant only; not suitable for swimming or showering.
Origin & Provenance
Country of origin is likely China. The movement is typically Japanese (Miyota) or Chinese (Sunon/Pearl) in origin.
Age Estimate
Circa 2010-2023. The use of a large plastic spacer and a tiny quartz movement is characteristic of modern mass-produced fashion timepieces.
Cultural Significance
Represents the 'disposable fashion' era of horology where watches are treated as accessories rather than heirlooms.
Condition Notes
Poor/Incomplete. The caseback is missing, the strap is missing, and the movement is exposed to dust and humidity. The plating on the lugs appears worn.
Value Estimate
$5 - $20 USD. As an unbranded, incomplete fashion watch with a low-cost quartz movement, it carries negligible resale value.
Care & Maintenance
Needs a new battery (typically SR626SW) and the caseback should be pressed back on immediately to prevent movement damage. Avoid all contact with water.
Similar Watches
Daniel Wellington, MVMT, or various 'mall brand' watches like Fossil or Target's Merona brand.
Interesting Facts
Many modern fashion watches use 'dummy' spacers like the one seen here to make a 15mm movement fit inside a 40mm case, keeping production costs low while following size trends.