Vintage Doxa TV-Style Automatic 'Incabloc' Ref. 10332-1
Dress Watch / TV-Dial Casual · Doxa (Independent Swiss manufacturer). Known historically for its dive watches, but was a prolific mid-tier Swiss maker of dress and tool watches throughout the 20th century.
Period: 1970s Vintage (Space Age/Modernist). This era was characterized by the 'TV-style' cushion cases, integrated-look lugs, and experimental geometry move away from traditional round cases.
Type
Dress Watch / TV-Dial Casual
Brand
Doxa (Independent Swiss manufacturer). Known historically for its dive watches, but was a prolific mid-tier Swiss maker of dress and tool watches throughout the 20th century.
Movement
Automatic/Self-winding mechanical movement with Incabloc shock protection. Likely a Swiss ETA 2783 or FE 4611 caliber, featuring roughly 40-hour power reserve and 21,600 bph.
Dimensions
Case diameter: 36mm (excluding crown), Thickness: 11mm, Lug-to-lug: 40mm, Lug width: 18mm or 20mm. It wears larger due to the square face area.
Description
A classic example of 1970s modernist watch design, this Doxa features the iconic TV-screen case that defined the era's transition from traditionalism to bold geometry. The silver sunburst dial provides a clean, executive look, while the Incabloc shock protection indicates a robust Swiss heart despite its dressy appearance.
Key Features
TV-style cushion case, 'Incabloc' branding on dial signifying shock resistance, minimalist baton markers, and the integrated lug design that creates a seamless flow with the strap.
Dial Description
Sunburst silver/white dial with a minimalist layout. Features applied silver baton indices with black contrast stripes, baton hands with luminous inserts, and a date window at 3 o’clock with a metallic frame.
Case Material
Stainless steel with a combination of vertical brushed finishing on the top surfaces and polished sides.
Crystal Type
Acrylic/Plexiglass with a 'TV-screen' rectangular shape and rounded corners. High-domed or flat depending on specific batch.
Bezel Details
Fixed integrated bezel formed by the case geometry. Highly polished inner chamfer surrounding the dial to create depth.
Crown & Pushers
Original small fluted crown, push-pull type, stainless steel. Recessed slightly into the case side for a streamlined profile.
Bracelet or Strap
Brown alligator-grain leather strap (aftermarket) with matching stitching and a stainless steel tang buckle.
Caseback Details
Solid stainless steel screw-down or snap-on caseback, likely featuring the Doxa sailing ship logo or simple technical engravings like 'Stainless Steel' and 'Water Resistant'.
Movement Type
Automatic/Self-winding mechanical movement with Incabloc shock protection. Likely a Swiss ETA 2783 or FE 4611 caliber, featuring roughly 40-hour power reserve and 21,600 bph.
Water Resistance
Originally 30m (Splash resistant). Due to age, it should be considered non-water resistant and kept dry at all times.
Origin & Provenance
Swiss Made. Manufactured in Le Locle, Switzerland. During this period, Doxa was part of the Synchron Group (alongside Cyma and Borealis).
Age Estimate
Circa 1970–1975 based on the case shape, 'Incabloc' dial text, and modern-style Doxa logo sans graphics.
Cultural Significance
The 'TV-Case' design was a direct cultural response to the rise of television and space-age aesthetics in the late 60s and 70s, representing a futuristic departure from early 20th-century watchmaking.
Condition Notes
Very Good vintage condition. Minimal rounding of the case edges (suggesting little to no over-polishing), clean dial with no visible oxidation, and a crystal showing only light surface swirls.
Value Estimate
$350 - $650 USD depending on whether service history is documented. Values are currently rising for 70s steel 'funky' cases.
Care & Maintenance
Service every 5-7 years to ensure internal lubrication. Avoid all water contact as vintage gaskets are likely degraded. Keep away from strong magnets (laptops/speakers) to prevent hairspring timing issues.
Similar Watches
Omega Constellation 'TV Dial', Seiko 6309-5100, Tissot Seastar TV-Case, and Girard-Perregaux vintage cushion automatics.
Interesting Facts
While Doxa is famous today for the orange-dialed Sub series worn by Jacques Cousteau, they were a major player in the 'Synchron' era of the 70s, producing high-quality dress watches that shared movements with more expensive brands.