Aviva Quartz Diver-Style Fashion Watch
Fashion Watch (Dive-inspired) · Aviva; a fashion/lifestyle brand producing affordable timepieces often sold in department stores or as part of gift sets. Tier: Budget/Entry-level.
Period: Modern Fashion / Late 20th Century (1990s-2000s). The design heavily borrows from 'Submariner' dive watch aesthetics combined with the integrated sculptural bracelet trends seen in 1990s fashion sets.
Type
Fashion Watch (Dive-inspired)
Brand
Aviva; a fashion/lifestyle brand producing affordable timepieces often sold in department stores or as part of gift sets. Tier: Budget/Entry-level.
Movement
Quartz movement, designated as 'Japan Movt' on the dial; likely a standard Miyota or Hattori/Epson caliber with a SR626SW or similar battery.
Dimensions
Case diameter: 34-36mm (mid-size); Thickness: 10mm; Lug-to-lug: 42mm; Lug width: Integrated/Custom bracelet fitting.
Description
An affordable fashion watch that combines the rugged layout of a diver—complete with a rotating-style bezel and Mercedes hands—with the elegant, fluid lines of a gold-tone jewelry bracelet. It aims for a high-end look at an accessible price point.
Key Features
Mercedes handset, dive-style indices, 'Japan Movt' designation, and distinctive integrated link bracelet with scalloped lug integration.
Dial Description
Matte black dial featuring printed circular/rectangular indices and a triangle at 12 o'clock (homage to dive watches). Logo 'AVIVA' at 12 and 'QUARTZ' at 6. Mercedes-style skeletonized hands with greenish lume-filled centers.
Case Material
Gold-tone base metal (likely brass or zinc alloy) with a polished finish. There is visible wear/tarnish consistent with gold plating over a non-precious core.
Crystal Type
Flat mineral glass. Shows light surface scratches and dust accumulation beneath the lens.
Bezel Details
Fixed or unidirectional decorative bezel. Gold-plated with scalloped edges and recessed numerals (10, 20, 30, 40, 50). Condition shows significant pitting and gold loss.
Crown & Pushers
Push-pull crown, gold-tone, located at 3 o'clock. Small crown guards are integrated into the case design.
Bracelet or Strap
Integrated jewelry-style bracelet with 'S' or u-shaped polished links. Gold-tone base metal with matching fold-over clasp.
Caseback Details
Likely a snap-on or screw-down stainless steel caseback. Usually features standard engravings such as 'Base Metal Bezel' and 'Stainless Steel Back'.
Movement Type
Quartz movement, designated as 'Japan Movt' on the dial; likely a standard Miyota or Hattori/Epson caliber with a SR626SW or similar battery.
Water Resistance
Rated for 'Splash Resistant' or '30M' (3 ATM) at best. Not suitable for swimming, snorkeling, or diving due to the age and fashion-oriented construction.
Origin & Provenance
Japanese Movement, cased or assembled in China or Hong Kong. This is an outsourced, high-volume production model.
Age Estimate
Circa 1995-2005. The design language fits the 'mall watch' era where diver elements were integrated into dressier jewelry pieces.
Cultural Significance
Represents the democratization of luxury aesthetics in the late 20th century, where iconic designs like the Rolex Submariner were adapted into everyday fashion accessories.
Condition Notes
Fair. Significant plating wear (brassing) is visible on the bezel and bracelet. The crystal has light scratching. The dial remains clean, but the lume is likely depleted.
Value Estimate
$10 - $30. Value is primarily sentimental; market value is low due to the brand tier and condition of the plating.
Care & Maintenance
Battery replacement every 2-3 years. Avoid water exposure due to aging gaskets. Clean with a soft, dry cloth; avoid polish as it will remove the remaining gold plating.
Similar Watches
Casio MTP series, Timex elevated fashions, or older Fossil quartz watches. Differs from true Divers by having lower water resistance and plated materials.
Interesting Facts
Brands like Aviva often used generic but reliable Japanese quartz movements, making them surprisingly durable timekeepers despite their budget-oriented materials.