Generic Fashion Chronograph-Style Watch (Unbranded/No-Name)
Fashion Watch/Multi-Function Quartz (Pseudo-Dive/Chronograph style) · Unbranded/Generic Manufacturer; typical of bulk-produced 'white label' fashion watches sold in department stores or online marketplaces.
Period: Modern Fashion Era (2010s-Present); borrows heavily from various luxury tool watch designs with aesthetic-over-function priorities.
Type
Fashion Watch/Multi-Function Quartz (Pseudo-Dive/Chronograph style)
Brand
Unbranded/Generic Manufacturer; typical of bulk-produced 'white label' fashion watches sold in department stores or online marketplaces.
Movement
Japanese or Chinese Multi-Function Quartz; likely a Sunon or VD series caliber. Non-chronograph 'calendar' movement where pushers (not visible) usually advance the sub-dial hands.
Dimensions
Case diameter: 40mm-42mm; Thickness: 12mm; Lug-to-lug: 48mm; Lug width: 20mm.
Description
This is a generic fashion timepiece designed to mimic the aesthetic of high-end chronographs and dive watches at an accessible price point. It features a striking blue dial accented by faux-diamond markers and a three-register layout that tracks day/date functions rather than elapsed time (chronograph). The two-tone bracelet and gold-tone case provide a luxury 'look' without the use of precious materials.
Key Features
Electric blue dial, faux-diamond indices, triple-calendar sub-dials, extended numerical date window, and 12-o'clock sun/logo emblem.
Dial Description
Electric blue matte dial with 'diamond-style' crystal indices; three silver-white sub-dials (day of week at 6, seconds at 3, minutes/24hr at 9). Extended date window at 4-5 o'clock positions.
Case Material
Gold-tone plated base metal or zinc alloy (low-tier finishing); polished throughout with visible plating wear on the lug edges.
Crystal Type
Flat Mineral Glass; showing significant surface scratches and a 'Chrono24' watermark from the source image.
Bezel Details
Non-rotating or friction-fit fixed bezel with a black aluminum insert; features a 60-minute scale with numerals at 15, 30, 45, and 60.
Crown & Pushers
Push-pull crown in gold-tone; small, knurled texture. No visible crown guards. Often these models have non-functional or basic pushers for sub-dial adjustment.
Bracelet or Strap
Two-tone plated bracelet with black center links and gold-tone outer links; standard folded-link construction with a simple folding clasp.
Caseback Details
Likely a snap-on or screw-down stainless steel back with generic 'Water Resistant' and 'Stainless Steel Back' engravings.
Movement Type
Japanese or Chinese Multi-Function Quartz; likely a Sunon or VD series caliber. Non-chronograph 'calendar' movement where pushers (not visible) usually advance the sub-dial hands.
Water Resistance
30M/3ATM (Splash resistant); not suitable for swimming, showering, or diving due to likely lack of high-quality gaskets.
Origin & Provenance
Country of Origin: China. Uses an outsourced quartz movement (likely Japanese or Chinese origin).
Age Estimate
Circa 2015-2023 based on the dial layout, extended date window design, and plating style.
Cultural Significance
Represents the 'mass-market fashion' segment of horology where utility and brand heritage are secondary to current trends and visual flair.
Condition Notes
Fair condition; notable scratches on the mineral crystal and bezel insert. Plating is showing wear on sharp edges. Sub-dial at 3 appears misaligned or paused. Chrono24 watermark is digitally overlaid.
Value Estimate
$10 - $30 USD. Value is purely functional; these watches do not typically appreciate or hold value for collectors.
Care & Maintenance
Requires battery replacement every 2-3 years (SR920SW or similar). Avoid water exposure as 'Water Resistant' on fashion watches usually only covers light splashes.
Similar Watches
Michael Kors Lexington, Fossil Blue, Invicta Pro Diver Multi-function. These branded alternatives offer similar looks with better warranty and QC.
Interesting Facts
The sub-dial at 6 o'clock is a day-of-the-week indicator (Mon-Sun), a common feature in multifunction quartz movements that 'look' like chronographs but actually serve as calendars.