Generic Two-Tone Women's Quartz Fashion Watch (Unbranded/Private Label Ref: 928 or similar)
Fashion Watch, Dress Subcategory · Unbranded or Private Label manufacturer; budget/affordable tier; often sold under various department store brand names.
Period: Neo-Vintage / 1990s Mall Watch Era; stylistic indicators include the petite case size, two-tone plating, and the 'Quartz' script popular in mass-market catalogs of the late 20th century.
Type
Fashion Watch, Dress Subcategory
Brand
Unbranded or Private Label manufacturer; budget/affordable tier; often sold under various department store brand names.
Movement
Battery-powered standard Quartz, likely a Japanese Miyota or Seiko-Epson movemet (identifiable by 'Japan Movt' dial text); 0 jewels, no high-spec features.
Dimensions
Case diameter: 24-26mm; Thickness: 7mm; Lug-to-lug: 32mm; Lug width: 12-14mm; Petite feminine profile.
Description
This is a classic example of a mass-market women's jewelry watch from the late 20th century. It emphasizes a two-tone aesthetic intended to match both silver and gold jewelry, featuring a simple, legible dial and a decorative studded bezel. Its petite dimensions were the standard for feminine dress watches prior to the trend for larger timepieces.
Key Features
The 'beaded' bezel markings and the characteristic 1990s 'Quartz' script signature at 6 o'clock are its most defining visual traits.
Dial Description
Matte white dial with petite gold-tone baton indices, gold-tone leaf-style hands, and 'Quartz' in script at 6 o'clock; lacks date or lume.
Case Material
Base metal (likely brass or zinc alloy) with gold-tone and chrome/rhodium plating; visible wear through plating on the bezel and crown suggest a non-precious metal construction.
Crystal Type
Flat mineral glass crystal; showing some light edge wear; non-reflective.
Bezel Details
Fixed decorative bezel, two-tone design featuring a polished silver-tone ring with indented 'bead' or 'stud' markers at the hour positions.
Crown & Pushers
Small gold-tone knurled crown at 3 o'clock; push-pull type; crown appears to have lost some plating.
Bracelet or Strap
Integrated-style three-link bracelet; gold-tone outer links with brushed silver-tone (chrome plated) center links; likely a fold-over snap clasp.
Caseback Details
Likely a snap-on stainless steel caseback with generic engravings such as 'Stainless Steel Back' and 'Battery 377'.
Movement Type
Battery-powered standard Quartz, likely a Japanese Miyota or Seiko-Epson movemet (identifiable by 'Japan Movt' dial text); 0 jewels, no high-spec features.
Water Resistance
Minimal (Splash resistant only); not suitable for swimming, showering, or immersion.
Origin & Provenance
Japanese movement assembled in China or Hong Kong; 'Japan Movt' signifies the quartz regulator is Japanese while the rest of the watch is outsourced.
Age Estimate
Produced circa 1990-1998 based on the script logo and plating style.
Cultural Significance
Represents the 'quartz democratization' of the watch industry where jewelry-style timepieces became accessible and affordable to the general public.
Condition Notes
Fair to Good condition; significant plating loss on the crown and bezel edges; crystal is intact but dial shows slight off-white aging.
Value Estimate
$5 - $20 USD market value; primarily sentimental value as these are mass-produced and not highly sought by collectors.
Care & Maintenance
Replace 377/SR626SW battery every 2 years; avoid water contact as gaskets in fashion watches are not robust; clean with a dry microfiber cloth to preserve remaining plating.
Similar Watches
Seiko SZZC44, Citizen EQ0514, or vintage Anne Klein/Armitron two-tone models.
Interesting Facts
During the 1990s, watches like this were often sold in 'gift sets' alongside matching bracelets or earrings in department stores like JCPenney or Sears.