Maurice Lacroix Miros Date Quartz (Ref. MI1018/MI1017 series)
Dress Watch / Everyday Timepiece · Maurice Lacroix (Independent Swiss brand, formerly part of Desco von Schulthess). Positioned in the premium/accessible luxury tier.
Period: Modern Luxury (early 2000s). Characterized by the 'Neo-Classical' design language common in Swiss quartz watches of this era, featuring exaggerated numerals and a mix of polished/brushed surfaces.
Type
Dress Watch / Everyday Timepiece
Brand
Maurice Lacroix (Independent Swiss brand, formerly part of Desco von Schulthess). Positioned in the premium/accessible luxury tier.
Movement
Swiss Quartz (likely ETA 955.112 or similar caliber), 7 jewels, featuring a date complication and end-of-life (EOL) indicator.
Dimensions
Case diameter: 40mm, Thickness: 8mm, Lug-to-lug: 46mm, Lug width: 20mm.
Description
The Maurice Lacroix Miros is a quintessential example of early 2000s Swiss luxury design. It offers a slim profile that disappears under a cuff, while the bold 12-6-9 dial layout provides a contemporary sporting edge. It is designed for the professional who values Swiss precision and brand prestige in a maintenance-free quartz package.
Key Features
Distinguished by the unique skeletonized hands, oversized stylized numerals, and the 'M' branding integrated both on the dial and the crown. The lugs have a distinctive downward curve for ergonomic comfort.
Dial Description
Silver-white matte dial featuring oversized applied Arabic numerals at 12, 6, and 9. Tapered 'dart' index markers. Date window at 3 o'clock with a metallic frame. Open-work/skeletonized leaf-style hands with luminous tips.
Case Material
316L Stainless Steel with a mix of high-polish bezel and brushed lugs.
Crystal Type
Flat Sapphire crystal with internal anti-reflective coating.
Bezel Details
Fixed, high-polished stainless steel smooth bezel.
Crown & Pushers
Push-pull crown with fluted edges; features the Maurice Lacroix 'M' logo embossed on the end.
Bracelet or Strap
Black leather strap with a woven/carbon-fiber texture pattern and a signed tang buckle or deployant clasp.
Caseback Details
Solid screw-down caseback featuring the Maurice Lacroix logo, model reference, and serial number engravings.
Movement Type
Swiss Quartz (likely ETA 955.112 or similar caliber), 7 jewels, featuring a date complication and end-of-life (EOL) indicator.
Water Resistance
100 Meters (10 ATM). Suitable for swimming and showering, but not recommended for diving or high-impact water sports due to the leather strap.
Origin & Provenance
Swiss Made. Manufactured in Saignelégier, Switzerland, using an outsourced high-quality Swiss quartz movement.
Age Estimate
Circa 2005-2012, based on the specific logo font and dial layout typical of the Miros collection from this decade.
Cultural Significance
Represents the 'Bridge' era of horology where Swiss brands successfully marketed high-end quartz watches as luxury items before the massive shift back toward purely mechanical enthusiast movements.
Condition Notes
Very Good. The bezel shows light hairline scratches from desk diving. The dial is clean with no signs of moisture ingress. The strap appears to be an aftermarket or late-cycle replacement in good condition.
Value Estimate
$250 - $450 USD. Value is driven by condition and the presence of original box/papers. Quartz models hold less value than their 'Le Chronographe' mechanical siblings.
Care & Maintenance
Battery replacement every 3-5 years. Gasket inspection recommended every service. Keep away from strong magnets. Clean the case with a microfiber cloth and moisture-free brush.
Similar Watches
Longines Conquest Quartz, Raymond Weil Freelancer, or Tissot Gentleman. The Maurice Lacroix stands out for its more eccentric and artistic dial design compared to the more conservative Longines.
Interesting Facts
Maurice Lacroix is known for being one of the few brands that produces its own complex cases in-house, a rarity for brands at this price point. The Miros line was also available in a popular COSC-certified chronometer version.