Maserati Sfida Automatic 'Open Heart' (Ref. R8823140001)
Lifestyle/Sports Watch, Diver-Style with Open-Heart complication · Maserati (licensed to Morellato Group); Lifestyle/Fashion tier; leverages Maserati's luxury automotive heritage for watch design.
Period: Modern Lifestyle (2010s-present); characterized by automotive branding integrated with traditional Swiss and Japanese diver aesthetics.
Type
Lifestyle/Sports Watch, Diver-Style with Open-Heart complication
Brand
Maserati (licensed to Morellato Group); Lifestyle/Fashion tier; leverages Maserati's luxury automotive heritage for watch design.
Movement
Automatic/Self-winding, likely Seiko/TMI NH38 or similar skeletonized Miyota caliber; features an open-heart escapement at 9 o'clock, approx. 41-hour power reserve.
Dimensions
44mm diameter, 13.5mm thickness, 50mm lug-to-lug, 22mm lug width; wears large due to the chunky lugs and wide bezel.
Description
The Maserati Sfida is a bold, automotive-inspired timepiece that bridges the gap between a tool-dive watch and luxury fashion accessory. With its prominent 44mm case and 'Open Heart' complication, it offers a mechanical look that highlights the balance wheel's oscillation. The sunray blue dial and crystal indices provide a touch of elegance, while the Jubilee-style bracelet echoes classic luxury sports watches.
Key Features
Open-heart escapement window at 9:00, Maserati Trident logo prominently placed, diamond-simulant hour markers, and the signature Sfida knurled bezel.
Dial Description
Sunray blue/black dial with the Maserati Trident logo at 12 o'clock; applied hour markers featuring diamond-style crystals; baton hands; circular 'open-heart' aperture revealing the balance wheel at the 9 o'clock position.
Case Material
Stainless Steel (316L) with a combination of high-polish and brushed surfaces.
Crystal Type
Mineral crystal with sapphire coating; flat profile; likely lacks significant AR coating.
Bezel Details
Unidirectional rotating bezel with 60-minute scale; black aluminum insert; knurled edge for grip.
Crown & Pushers
Screw-down crown at 3 o'clock featuring the Maserati Trident logo; integrated crown guards; no additional pushers.
Bracelet or Strap
Stainless steel Jubilee-style multi-link bracelet with a combination of brushed outer links and polished center links; folding clasp with safety.
Caseback Details
Exhibition/Display screw-down caseback revealing the rotor and movement; likely engraved with Maserati branding and technical specs.
Movement Type
Automatic/Self-winding, likely Seiko/TMI NH38 or similar skeletonized Miyota caliber; features an open-heart escapement at 9 o'clock, approx. 41-hour power reserve.
Water Resistance
100 Meters (10 ATM); suitable for swimming and snorkeling, but not recommended for professional or high-impact water sports.
Origin & Provenance
Brand: Italy; Movement: Japanese (NH38/Miyota); Assembly: Likely China or Thailand; Outsourced movement strategy common for car-branded timepieces.
Age Estimate
Modern production, circa 2020-2024; identifiable by current Maserati Sfida collection design language.
Cultural Significance
Represents the 'Merchandise' category of luxury horology where automotive brands license their names to watch groups to capture fans of the car brand's lifestyle.
Condition Notes
The watch appears to be New Old Stock (NOS) or Mint condition based on the presence of retail tags ('DIAMONDS', 'AUTOMATIC MOVEMENT') and lack of visible scuffs on the polished case sides.
Value Estimate
Retail (MSRP) approx. $450 - $550 USD; Secondary market/Grey market approx. $250 - $350 USD depending on region and condition.
Care & Maintenance
Recommended service every 5 years; verify water seals annually if swimming; clean Jubilee links with a soft brush to prevent 'bracelet stretch' from dirt buildup; keep away from strong magnetic fields.
Similar Watches
Seiko Presage 'Cocktail Time' Open Heart (more formal), Orient Mako/Ray (truer divers), or Boss/Armani lifestyle automatics (comparable fashion tier).
Interesting Facts
Maserati watches are designed to reflect the aesthetic of their car dashboards and grills; the use of the Trident logo refers to the statue of Neptune in Bologna, the brand's home city.