Ferrari Giallo Modena 'Open-Heart' Calendar (Non-Genuine/Replica)
Fashion Watch / Racing Style Skeleton · Ferrari (Licensed Branding). Manufactured under license by various third parties (e.g., Movado Group) or as a generic unbranded replica/novelty watch.
Period: Modern Lifestyle (2010s Era). The design mimics automotive instrumentation with a focus on branding over horological heritage.

Type
Fashion Watch / Racing Style Skeleton
Brand
Ferrari (Licensed Branding). Manufactured under license by various third parties (e.g., Movado Group) or as a generic unbranded replica/novelty watch.
Movement
Chinese-made Automatic (often based on Sea-Gull or Tongji architecture), featuring an open-heart escapement, 24-hour sub-dial, and sun/moon (day-night) indicator.
Dimensions
Case Diameter: 44mm, Thickness: 14mm, Lug-to-Lug: 52mm, Lug Width: 22mm. It wears large and bulky on the wrist.
Description
This is a bold, automotive-themed fashion watch utilizing Ferrari's iconic yellow and branding. It features an 'open-heart' design that allows the wearer to see the balance wheel oscillating, mimicking a car engine. The sub-dials provide a 24-hour scale and a day-night indicator, though the 'Swiss Made' text on the dial is highly questionable given the movement architecture and overall finishing quality.
Key Features
Giallo Modena yellow dial, Ferrari 'Prancing Horse' escudo at 12 o'clock, open-heart escapement window, and sun/moon complication.
Dial Description
Vibrant yellow (Giallo Modena) matte dial with black racing-stripe indices. Features an open-heart aperture at 9 o'clock, a 24-hour sub-dial at 3, and a sun/moon Phase (day-night) indicator at 6. Mercedes-style hour hand and sword minute hand with luminous fill.
Case Material
Base metal with suspected PVD coating or chrome plating; features a brushed finish on the lugs and a textured/notched bezel.
Crystal Type
Mineral glass with no visible anti-reflective coating.
Bezel Details
Fixed gear-style notched bezel in a gunmetal finish, intended to look industrial and mechanical.
Crown & Pushers
Push-pull crown with heavy knurling; no crown guards. No functional pushers despite the sub-dial layout.
Bracelet or Strap
Integrated black silicone/rubber strap with a tire-tread or simple matte texture and a standard tang buckle.
Caseback Details
Presumed solid caseback or exhibition back showing the decorative but low-tier bridge finishing of the Chinese movement.
Movement Type
Chinese-made Automatic (often based on Sea-Gull or Tongji architecture), featuring an open-heart escapement, 24-hour sub-dial, and sun/moon (day-night) indicator.
Water Resistance
Nominally 3 ATM (splash proof). Not suitable for swimming or diving.
Origin & Provenance
Components and assembly primarily from China. Note: Genuine Ferrari watches with 'Swiss Made' on the dial usually feature significantly higher finishing levels (e.g., Girard-Perregaux, Hublot, Panerai partnerships).
Age Estimate
Circa 2010-2020. This design reflects the 'big watch' trend of the mid-2010s fashion watch market.
Cultural Significance
Represents the 'Merchandise Period' of luxury automotive brands, where the logo is applied to lifestyle goods to reach fans who may not yet own the vehicle.
Condition Notes
Fair. Visible wear/tarnishing on the gear-notched bezel and lugs. The dial appears clean, but the strap shows signs of dust and usage. Grade: Good/Fair.
Value Estimate
Market value: $30 - $80 USD. Value is almost entirely tied to the Ferrari branding rather than horological merit.
Care & Maintenance
Keep away from water as seals on these models are often unreliable. Movement is generally not worth servicing if it fails; replacement is usually cheaper.
Similar Watches
Hublot Big Bang Ferrari (High-end alternative), Movado Ferrari Pilota (Authorized fashion alternative), or generic Chinese 'Winner' brand skeleton watches.
Interesting Facts
Ferrari has partnered with many prestigious brands (G-P, Panerai, Hublot, and Richard Mille), but they also licensed their logo for 'Pit Lane' fashion watches that sold for a few hundred dollars.